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Melrose Theatre

Day 2

02.10 pm - 03.00 pm

Dr. Sameer Tabbakh

The Cultural Factors in Implementing Service Design in MENA

Abstract :

During my work at Inspiring Experience Company on in different services design projects or projects where we used the design thinking methods, I have learned a lot about cultural differences while applying the service design theories and tools. I will share in this keynote with you this experience and how to link it to the cultural understanding of the MENA region.

Goals :

PDF Document


Dr. Sameer Tabbakh

Dr. Sameer Tabbakh graduated in 1994 from King Abdul-Aziz University with a BS in Com-munication & Electronics Engineering.

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