in the MENA region
Inspiring Experience (IE) is a consultancy firm specializing in service design & leadership that is based in Jeddah, KSA. Since 2015, we have been working in partnership with internationally recognized firms in the Service Design thinking field. IE’s clientele range across the Middle East and North Africa.
IE works with service provider organizations in various fields such as Public Services, Education, CSR, Health Care, NGOs, Hospitality, Transportation and Entrepreneurship.
IE also delivers a variety of services such as consultancy, workshops, training, edu-trips and conferences for more information visit our website www.inspiringex.com.
This year, we decided to launch the SDesign & Innovation MENA Conference, our latest product in the service design track, to spread our knowledge of Service Design (SD) to the MENA region. At IE, we feel it is the right time for SD, as a rapidly growing field, to be introduced to the MENA and we are sure this newcomer will change the way we create services and the way we do business.
Keynote Speakers
Workshop Facilitators
Message of the Organizing Company
More speakers and workshops facilitators will be announced soon.
PROGRAM
- 08:30 am - 09:00 am
Coffee Break
- 09:00 am - 05:00 pm
- TBA
Service Sandbox
The Service Sandbox began from an initiative by Jane Vita, Digitalist Group’s Lead Service Designer ...[+]
- Jane Vita(Public Services Providers and Governmental Institutions),
- 09:00 am - 05:00 pm
- TBA
Service Sandbox
The Service Sandbox began from an initiative by Alex Rodichev, Digitalist Group’s Lead Service Designer ...[+]
- Alex Rodichev(Public Services Providers and Governmental Institutions),
- 09:00 am - 05:00 pm
- TBA
Better design through science
Creative design is risky, and we all make mistakes. Many mistakes can be traced back to an incorrect assumption...[+]
- Mark Whiting(Public Services Providers and Governmental Institutions),
- 09:00 am - 05:00 pm
- TBA
Jumping into a Few Tools: The basics of journey mapping, personas and stakeholders.
In this workshop, participants will experience how to include their customers in their work and how it can provide value...[+]
- Catherine Collins(Banking, HealthCare and Insurances, Government Services)
- 09:00 am - 05:00 pm
- TBA
CO-CREATE YOUR TOUCHPOINT WITH CLIENT - essential for freelance service designer
Freelancing is a rapidly developing global trend; freelancers account for more than 34% of the US workforce...[+]
- Yun Cheng ChenEducation such as (Schools, Universities, Education firms, etc.)
- 09:00 am - 05:00 pm
- TBA
Empowering Patients - Improving Health Services: Service Design for Health Care
This workshop is addressing service design for health care. In general, there are two different perspectives...[+]
- Eva HugenschmidtHealth Care (Hospitals, Health Ministries, Insurance firms, etc.)
- 09:00 am - 05:00 pm
- TBA
Customer Journey Audit for Better CX and ROI.
Customer Journey Audit is an effective and reliable tool used to manage customers ex-periences and service performance...[+]
- Martin ChlodnickiBanks
- 09:00 am - 05:00 pm
- TBA
Service Design 101 (Arabic)
Service Design Thinking is a holistic approach for improving the quality of your services...[+]
- Dr. Sameer TabbakhGeneral
- 12:00 am - 01:00 pm
- TBA
Lunch Break
- 08.30 am - 09.00 am
Coffee Break
- 10.10 am - 11.00 am
- Melrose Theatre
Service Design in Public Sector
Based on a survey done 2016 and 2017 in the international Service Design community this presentation...[+]
- Birgit Mager(Public Services Providers and Governmental Institutions),
- Keynote Speaker
- 11.10 am - 12.00 pm
- Melrose Theatre
Great customer experiences can’t happen by accident, they are designed
Great customer experiences can’t happen by accident, they are designed. Developing a world-leading customer experience ....[+]
- James SamperiBanks
- Keynote Speaker
- 12.00 pm - 01.00 pm
- Melrose Theatre
Lunch Break
- 01.10 pm - 02.00 pm
- Melrose Theatre
Strategy through Action: How companies are redefining the future, today
The most progressive companies in the world are already changing the way they think about strategy...[+]
- Patti Hunt(Banks),
- Keynote Speaker
- 02.10 pm - 03.00 pm
- Melrose Theatre
The Cultural Factors in Implementing Service Design in MENA
During my work at Inspiring Experience Company on in different services ...[+]
- Dr. Sameer Tabbakh(General),
- Keynote Speaker
- 03.10 pm - 04.00 pm
- Melrose Theatre
Corporate Design Thinking - Implementing User-Centricity into a corporate culture
How to implement Design Thinking into large organizations? With an experience of 500+ Projects Oliver....[+]
- Dr. Oliver Kempkens(Telecommunications),
- Keynote Speaker
- 04.10 pm - 04.45 pm
Entertainment Surprise
- 08.30 am - 09.00 am
Coffee Break
- 09.10 am -10.00 am
- Melrose Theatre
Why Service Design Can Not Rely on Customers?
Or, why it is not wise to depend only on customers opinions, and their declarations....[+]
- Martin ChłodnickiTourism and hospitality
- Keynote Speaker
- 10.10 am -11.00 am
- Melrose Theatre
Re-public: Design for Governmental Services
Throughout the last two years Service Design is being perceived as an approach to innovation in the Government...[+]
- Birgit MagerPublic Services Providers and Governmental Institutions
- 10.10 am -11.00 am
- Standby
EMPOWER SERVICE DESIGN: Freelance Service Designer as Cultural Entrepreneur_ a series of experimental practices to sustainable living in society
Freelancing is a rapidly developing global trend; freelancers account for more than 34% of the US workforce...[+]
- Yun Cheng ChenEducation
- 11.10 am - 12.00 pm
- Melrose Theatre
Transforming Customer Experience through Service Design
How to integrate customer experience and service design into your organisations...[+]
- Amy BrustiaBanks
- 11.10 am - 12.00 pm
- Melrose Theatre
Aligning your organisation with the customer
How to integrate customer experience and service design into your organisations...[+]
- Hassan MohammadBanks
- 12.00 pm - 01.00 pm
- Melrose Theatre
Lunch Break
- 01.10 pm - 02.00 pm
- Melrose Theatre
Designing the Tourism & Hospitality Experience
Professionals in tourism & hospitality face the challenge of attracting the modern tourist and fulfilling...[+]
- Teun den DekkerTourism and Hospitality
- 02.10 pm - 03.00 pm
- Melrose Theatre
Champions for Change | Hacking Racism
Imagine a client asked you to create a solution to this issue statement: " How might we create a solution to reduce...[+]
- Clifford NeufeldNon-governmental organization (NGO), Non-Profit Organizations or Corporate Social Responsibility (CSR)
- Keynote Speaker
- 03.10 pm - 04.00 pm
- Melrose Theatre
Choosing the right service design for your organisation
Livework is the independent pioneer of service design. Over our 16-year history we’ve delivered ....[+]
- Joel BaileyBanks
- Keynote Speaker
- 04.10 pm - 04.45 pm
Entertainment Surprise
Sponsors and Partners
We would like to thank all our sponsors for supporting us in preparing for this conference.
-
Professional
(Early Bird) :$1,100- $1,400 On-site $2,000
- One ticket for 2 days conference admission
- -
- 2 Networking Sessions
- Lunches, coffee breaks & entertainments programs
-
Corporate
(Early Bird) :$3,200- $4,000
- Three tickets for 2 days conference admission
- -
- 2 Networking Sessions
- Lunches, coffee breaks & entertainments programs
-
Student
(Early Bird) :$700- $1,000 On-site $1,500
- One ticket for 2 days conference admission
- -
- -
- Lunches, coffee breaks & entertainments programs
About Dubai, UAE
Dubai is located on the eastern coast of the Arabian Peninsula, in the southwest corner of the Arabian Gulf. It is well known for its warm hospitality and rich cultural heritage, and the Emirati people are welcoming and generous to visitors. With year-round sunshine, intriguing deserts, beautiful beaches, luxurious hotels and shopping malls, fascinating heritage attractions and a thriving business community, Dubai receives millions of leisure and business visitors each year from around the world.
Dubai International (DXB)
Since it opened in 1960, passenger numbers have grown and grown, on average, by 15% a year. Now, the DXB serves more than 66 million people a year, flying them to over 260 destinations across 6 continents on more than 140 scheduled airlines.
With this number projected to approach 100 million by the end of the decade, Dubai International is a dynamic and fast-growing airport that truly connects the world.
Finding Hotels
The Interactive Map
Attractions In Dubai!
The World Dubai
Just 2.5 kilometers off the coast, The World Dubai is an artificial archipelago in the shape of the world map. These 300 mini-islands are secluded properties for exclusive investors.
Jumeirah Beach
Dubai gets some intense sun. And that means you’ll be wanting to hit the beach. Jumeirah Beach is the best sandy strip in town, and the nearby hub of hotels makes it a great home base for tourists.
Dubai Creek
The creek divides Dubai into two towns (Deira to the north, Bur Dubai to the south). Check out the Dhow Wharfage, where some fishing dhows have been anchored for over a century.
Dubai Museum
The Dubai museum is housed inside the 18th century Al-Fahidi Fort. Learn about the Emirates expansion after the oil boom, and examine traditional Emirati musical instruments.
Dubai Mall
In a city this well-known for luxury, you better believe the Dubai Mall is a must-see! Inside, you’ll find an entrance to Burj Khalifa, an ice-skating rink, a games center, and a cinema.
Dubai Marina
Spanning three kilometers along the Persian Gulf, the Dubai Marina will be the largest man-made marina in the world upon completion, and will house over 12,000 residents and tourists.
How to get there? (Transportation in Dubai)
Public Transportation
Hail a taxi
Dubai’s taxis are available to hail nearly everywhere at just about any time, day or night. If you prefer to schedule a ride (or in the off-chance you can not find one curbside), you can call for a Dubai taxi pick-up at +971 4 208 0808.
While taxis are reasonably priced in Dubai compared to other major cities, the price per kilometer does vary depending on a few factors, such as tolls or the time of day you are travelling.
If you prefer to use an app to book a ride,Uber or Careem are available. Feeling extravagant? Book an Uberchopper for a bird’s-eye commute.
Dubai metro or tram
A great way to get to Dubai’s busy landmarks and popular neighborhoods such as the Dubai Mall, Dubai World Trade Centre, Dubai Marina, Palm Jumeirah and JBR is via the driverless metro and tram system.
Dubai Metro tickets must be purchased in the form of a Nol card – which can also be used to pay for bus, tram and taxi fares – and rides can cost as little as AED3. Discover the city through its metro stations or use the journey planner app, Wojhati, to make the most of your Dubai itinerary.
Dubai by bus
Hire a car
If you would like to explore the city on your own, renting a car gives you the flexibility to explore Dubai at your own pace. To hire a car, all you need is an international driver’s licence, passport and credit card; third-party insurance is also compulsory. Once you are on the open road, do not miss the chance to take a drive out to Dubai’s mountain town of Hatta or visit the beautiful desert. Learn more about a trip through the desert.
Want to get in on the luxury car action? One of Dubai’s favorite pastimes is cruising down the streets of JBR or Downtown in style with a car that turns heads; opt for a Bentley with Paddock Rent A Car or a Bugatti with Apex Luxury Car Hire.
Conference Venue
The new Westergasfabriek is fully equipped for hosting big events, whether indoors or out. Options are limitless in its 18 industrial heritage buildings, 8000 m² of indoor venues, 14 hectares of modern city park, and excellent infrastructure. Imagine the entire park being taken over by a major
photography exhibition, the world’s biggest BMX track, an international conference, or an open-air concert for 20,000 people. They’ve all happened here.
How to get there?
If you like to take the bus, take Line 197 and head for the City Center first. There change to Tram 10. Then get out at stop Van Limburg Stirumplein.Passengers on all lines embark and disembark at Schiphol Plaza (directly in front of the Arrival and Departure Halls). Amsterdam City Centre: line 197 / Amsterdam Airport Express departs every 15 minutes to the city centre of Amsterdam. More information www.bus197.nl
By Train
If you like to take the train, we recommend the Interity direct, the Amsterdam Airport City Centre Train. Just head for the Amsterdam Central Station. There take the Bus 21 and get out at stop Westergasfabriek.
Schiphol station is situated directly below the airport.
More Information
You can find more information here, if needed: Public Transport from Shiphol Airport
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Our Team
Dr. Sameer Tabbakh
Co-founder
PhD Industrial and System Engineering
Specialized in Service Design Thinking
North Carolina Agricultural and Technical State
University, United States
Abdullah Alnajjar
Co-founder
Leadership and Development
Western University, Canada
Utrecht University, Netherlands
Khadijah Alattas
Executive Assistant
Management Information System
Arab Open University، Saudi Arabia
Athar Gebara
Consultant
App, Software and Web Development
University of Balamand، Lebanon