
in the MENA region
Inspiring Experience (IE) is a consultancy firm specializing in service design & leadership that is based in Jeddah, KSA. Since 2015, we have been working in partnership with internationally recognized firms in the Service Design thinking field. IE’s clientele range across the Middle East and North Africa.
IE works with service provider organizations in various fields such as Public Services, Education, CSR, Health Care, NGOs, Hospitality, Transportation and Entrepreneurship.
IE also delivers a variety of services such as consultancy, workshops, training, edu-trips and conferences for more information visit our website www.inspiringex.com.
This year, we decided to launch the SDesign & Innovation MENA Conference, our latest product in the service design track, to spread our knowledge of Service Design (SD) to the MENA region. At IE, we feel it is the right time for SD, as a rapidly growing field, to be introduced to the MENA and we are sure this newcomer will change the way we create services and the way we do business.
Keynote Speakers
Workshop Facilitators
Message of the Organizing Company
More speakers and workshops facilitators will be announced soon.
PROGRAM





















Sponsors and Partners
We would like to thank all our sponsors for supporting us in preparing for this conference.
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Professional
(Early Bird) :$1,100- $1,400 On-site $2,000
- One ticket for 2 days conference admission
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- 2 Networking Sessions
- Lunches, coffee breaks & entertainments programs
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Corporate
(Early Bird) :$3,200- $4,000
- Three tickets for 2 days conference admission
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- 2 Networking Sessions
- Lunches, coffee breaks & entertainments programs
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Student
(Early Bird) :$700- $1,000 On-site $1,500
- One ticket for 2 days conference admission
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- -
- Lunches, coffee breaks & entertainments programs
About Dubai, UAE
Dubai is located on the eastern coast of the Arabian Peninsula, in the southwest corner of the Arabian Gulf. It is well known for its warm hospitality and rich cultural heritage, and the Emirati people are welcoming and generous to visitors. With year-round sunshine, intriguing deserts, beautiful beaches, luxurious hotels and shopping malls, fascinating heritage attractions and a thriving business community, Dubai receives millions of leisure and business visitors each year from around the world.
Dubai International (DXB)

Since it opened in 1960, passenger numbers have grown and grown, on average, by 15% a year. Now, the DXB serves more than 66 million people a year, flying them to over 260 destinations across 6 continents on more than 140 scheduled airlines.
With this number projected to approach 100 million by the end of the decade, Dubai International is a dynamic and fast-growing airport that truly connects the world.
Finding Hotels
The Interactive Map
Attractions In Dubai!
The World Dubai
Just 2.5 kilometers off the coast, The World Dubai is an artificial archipelago in the shape of the world map. These 300 mini-islands are secluded properties for exclusive investors.
Jumeirah Beach
Dubai gets some intense sun. And that means you’ll be wanting to hit the beach. Jumeirah Beach is the best sandy strip in town, and the nearby hub of hotels makes it a great home base for tourists.
Dubai Creek
The creek divides Dubai into two towns (Deira to the north, Bur Dubai to the south). Check out the Dhow Wharfage, where some fishing dhows have been anchored for over a century.
Dubai Museum
The Dubai museum is housed inside the 18th century Al-Fahidi Fort. Learn about the Emirates expansion after the oil boom, and examine traditional Emirati musical instruments.
Dubai Mall
In a city this well-known for luxury, you better believe the Dubai Mall is a must-see! Inside, you’ll find an entrance to Burj Khalifa, an ice-skating rink, a games center, and a cinema.
Dubai Marina
Spanning three kilometers along the Persian Gulf, the Dubai Marina will be the largest man-made marina in the world upon completion, and will house over 12,000 residents and tourists.
How to get there? (Transportation in Dubai)
Public Transportation
Hail a taxi
Dubai’s taxis are available to hail nearly everywhere at just about any time, day or night. If you prefer to schedule a ride (or in the off-chance you can not find one curbside), you can call for a Dubai taxi pick-up at +971 4 208 0808.
While taxis are reasonably priced in Dubai compared to other major cities, the price per kilometer does vary depending on a few factors, such as tolls or the time of day you are travelling.
If you prefer to use an app to book a ride,Uber or Careem are available. Feeling extravagant? Book an Uberchopper for a bird’s-eye commute.
Dubai metro or tram
A great way to get to Dubai’s busy landmarks and popular neighborhoods such as the Dubai Mall, Dubai World Trade Centre, Dubai Marina, Palm Jumeirah and JBR is via the driverless metro and tram system.
Dubai Metro tickets must be purchased in the form of a Nol card – which can also be used to pay for bus, tram and taxi fares – and rides can cost as little as AED3. Discover the city through its metro stations or use the journey planner app, Wojhati, to make the most of your Dubai itinerary.
Dubai by bus
Hire a car
If you would like to explore the city on your own, renting a car gives you the flexibility to explore Dubai at your own pace. To hire a car, all you need is an international driver’s licence, passport and credit card; third-party insurance is also compulsory. Once you are on the open road, do not miss the chance to take a drive out to Dubai’s mountain town of Hatta or visit the beautiful desert. Learn more about a trip through the desert.
Want to get in on the luxury car action? One of Dubai’s favorite pastimes is cruising down the streets of JBR or Downtown in style with a car that turns heads; opt for a Bentley with Paddock Rent A Car or a Bugatti with Apex Luxury Car Hire.
Conference Venue






The new Westergasfabriek is fully equipped for hosting big events, whether indoors or out. Options are limitless in its 18 industrial heritage buildings, 8000 m² of indoor venues, 14 hectares of modern city park, and excellent infrastructure. Imagine the entire park being taken over by a major
photography exhibition, the world’s biggest BMX track, an international conference, or an open-air concert for 20,000 people. They’ve all happened here.
How to get there?
If you like to take the bus, take Line 197 and head for the City Center first. There change to Tram 10. Then get out at stop Van Limburg Stirumplein.Passengers on all lines embark and disembark at Schiphol Plaza (directly in front of the Arrival and Departure Halls). Amsterdam City Centre: line 197 / Amsterdam Airport Express departs every 15 minutes to the city centre of Amsterdam. More information www.bus197.nl
By Train
If you like to take the train, we recommend the Interity direct, the Amsterdam Airport City Centre Train. Just head for the Amsterdam Central Station. There take the Bus 21 and get out at stop Westergasfabriek.
Schiphol station is situated directly below the airport.
More Information
You can find more information here, if needed: Public Transport from Shiphol Airport
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Our Team

Dr. Sameer Tabbakh
Co-founder
PhD Industrial and System Engineering
Specialized in Service Design Thinking
North Carolina Agricultural and Technical State
University, United States

Abdullah Alnajjar
Co-founder
Leadership and Development
Western University, Canada
Utrecht University, Netherlands

Khadijah Alattas
Executive Assistant
Management Information System
Arab Open University، Saudi Arabia

Athar Gebara
Consultant
App, Software and Web Development
University of Balamand، Lebanon