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[Profiles]



TBA

Day 1


09:00 am - 05:00 pm

Alex Rodichev

Service Sandbox


Abstract :

The Service Sandbox began from an initiative by Jane Vita, Digitalist Group’s Lead Service Designer for her doctoral research. When a client approached Digitalist Group to develop services in the context of a smart living environment, we decided to apply the Service Sandbox to help develop these services. Most importantly, it had to be flexible enough to prototype those different service concepts, scenarios and products together in a collaborative way for both designers and stakeholders. We decided to narrow down our objectives to create a tangible co-creation tool that will help in broadening the opportunities in service design development. The goal of the tool is not to concentrate and limit the creative process on the technical enablers such as IoT and sensors, but look beyond and have a wider perspective on the environment and situations that are surrounding users. A sandbox is a style of game in which minimal character limitations are placed on the gamer, allowing the gamer to roam and change a virtual world at will. In contrast to a progression-style game, a sandbox game emphasizes roaming and allows a gamer to select tasks. This way, it put people in control and empowers them to explore. We aimed to create an open, and agile testing environment for co-creating smart home and living solutions together with our partners at Fortum. The Service Sandbox allowed us to prototype services in an experimental and agile way before making any decisions for implementation or further development. We focus on experiences driven by what your users want to do rather than mechanics of delivering a service. In particular, we focused on experiential levels by going through user’s life situations instead of customer journeys. This experience lead thinking really made the Sandbox a valuable tool to create enhanced services.


Goals :

Co-creation is a powerful way of creating an environment in which consumers can have ac-tive dialogue, but is also a very effective way of putting people to work together, as a team. Service Sandbox will help participants to design more effective and meaningful digi-tal concepts in physical spaces.
Key benefits:

  • Increased engagement and enthusiasm
  • Deliver concrete outcomes
  • Collaborative effort and team building
  • Shared feeling of ownership and responsibility
  • No paths, experience driven concepts
  • Customer/persona focused
  • Value from concepts are identified
  • Explorative and open


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Agent of Change At Digitalist Group

Alex Rodichev




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