02.10 pm - 03.00 pm
Dr. Sameer Tabbakh
The Cultural Factors in Implementing Service Design in MENA
During my work at Inspiring Experience Company on in different services design projects or projects where we used the design thinking methods, I have learned a lot about cultural differences while applying the service design theories and tools. I will share in this keynote with you this experience and how to link it to the cultural understanding of the MENA region.
Dr. Sameer Tabbakh graduated in 1994 from King Abdul-Aziz University with a BS in Com-munication & Electronics Engineering.