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Melrose Theatre

Day 2


10:10 am - 11:00 am

Birgit Mager

Service Design in Public Sector


Abstract :

Based on a survey done 2016 and 2017 in the international Service Design community this presentation will highlight the overall trend in the application of Service Design in the public sector and it will put a strong focus on the impact that is being achieved. Five key areas for Service Design in the public sector have been identified and a maturity index has been developed that helps to evaluate the overall development of Service Design in a country. Guidelines for the application and the growth of Service Design in the public sector have been crafted.


Goals :

Give an overview on areas for application of Service Design in the public sector Give insight in the maturity of Service Design in a global comparison Give advice on how to apply and grow Service Design in the public sector Highlight the challenges Service Design is facing in the public sector It would be nice to build a partnership with the Service Design Network and your conference


PDF Document

















Public Services Providers and Governmental Institutions

Birgit Mager


Birgit Mager is Co-Founder and President of the International Service Design Network, editor in chief of Touchpoint, the international Journal of Service Design, founder and manager of sedes|research, the Center for Service Design Research at the University of Applied Sciences Cologne. She is member of numerous boards and juries.



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