New to site?


Login

Lost password? (X)

Already have an account?


Signup

(X)
 
MARCH
2018
5 WORKSHOPS/ 8 SPECIALIZED TRACKS/ 2 NETWORKING SESSIONS/ 400 PARTICIPANTS
  • 00
    Days
  • 00
    Hours
  • 00
    Mins
  • 00
    Secs
Join Us
in the first Service Design Conference
in the MENA region

Inspiring Experience (IE) is a consultancy firm specializing in service design & leadership that is based in Jeddah, KSA. Since 2015, we have been working in partnership with internationally recognized firms in the Service Design thinking field. IE’s clientele range across the Middle East and North Africa.
IE works with service provider organizations in various fields such as Public Services, Education, CSR, Health Care, NGOs, Hospitality, Transportation and Entrepreneurship.
IE also delivers a variety of services such as consultancy, workshops, training, edu-trips and conferences for more information visit our website www.inspiringex.com.
This year, we decided to launch the SDesign-MENA conference, our latest product in the service design track, to spread our knowledge of Service Design (SD) to the MENA region. At IE, we feel it is the right time for SD, as a rapidly growing field, to be introduced to the MENA and we are sure this newcomer will change the way we create services and the way we do business.

LEARN MORE

Keynote Speakers

Workshop Facilitators

Message of the Organizing Company

Become a Speaker

More speakers and workshops facilitators will be announced soon.

Become a Presenter/Workshop Facilitator

PROGRAM

14 Nov
Day 1
CONFERENCE HALL
10 :00am
COFFEE BREAK
11 :30am
CONFERENCE HALL
12 :00pm
BREAK/LUNCH
01 :00pm
WORKSHOPS
2 :00pm
COFFEE BREAK
3 :30pm
WORKSHOPS
4 :00pm
15 Nov
Day 2
CONFERENCE HALL
10 :00am
COFFEE BREAK
11 :30am
CONFERENCE HALL
12 :00pm
BREAK/LUNCH
01 :00pm
WORKSHOPS
2 :00pm
COFFEE BREAK
3 :30pm
WORKSHOPS
4 :00pm
16 Nov
Day 3
CONFERENCE HALL
10 :00am
COFFEE BREAK
11 :30am
CONFERENCE HALL
12 :00pm
BREAK/LUNCH
01 :00pm
WORKSHOPS
2 :00pm
COFFEE BREAK
3 :30pm
WORKSHOPS
4 :00pm
  • 08:30 am - 09:00 am

Coffee Break

  • 09:00 am - 05:00 pm
  • TBA

Service Sandbox

The Service Sandbox began from an initiative by Jane Vita, Digitalist Group’s Lead Service Designer ...[+]

  • Jane Vita(Public Services Providers and Governmental Institutions),
  • 09:00 am - 05:00 pm
  • TBA

Service Sandbox

The Service Sandbox began from an initiative by Alex Rodichev, Digitalist Group’s Lead Service Designer ...[+]

  • Alex Rodichev(Public Services Providers and Governmental Institutions),
  • 09:00 am - 05:00 pm
  • TBA

Better design through science

Creative design is risky, and we all make mistakes. Many mistakes can be traced back to an incorrect assumption...[+]

  • Mark Whiting(Public Services Providers and Governmental Institutions),
  • 09:00 am - 05:00 pm
  • TBA

Jumping into a Few Tools: The basics of journey mapping, personas and stakeholders.

In this workshop, participants will experience how to include their customers in their work and how it can provide value...[+]

  • Catherine Collins(Banking, HealthCare and Insurances, Government Services)
  • 09:00 am - 05:00 pm
  • TBA

CO-CREATE YOUR TOUCHPOINT WITH CLIENT - essential for freelance service designer

Freelancing is a rapidly developing global trend; freelancers account for more than 34% of the US workforce...[+]

  • Yun Cheng ChenEducation such as (Schools, Universities, Education firms, etc.)
  • 09:00 am - 05:00 pm
  • TBA

Empowering Patients - Improving Health Services: Service Design for Health Care

This workshop is addressing service design for health care. In general, there are two different perspectives...[+]

  • Eva HugenschmidtHealth Care (Hospitals, Health Ministries, Insurance firms, etc.)
  • 09:00 am - 05:00 pm
  • TBA

Customer Journey Audit for Better CX and ROI.

Customer Journey Audit is an effective and reliable tool used to manage customers ex-periences and service performance...[+]

  • Martin ChlodnickiBanks
  • 09:00 am - 05:00 pm
  • TBA

Service Design 101 (Arabic)

Service Design Thinking is a holistic approach for improving the quality of your services...[+]

  • Dr. Sameer TabbakhGeneral
  • 12:00 am - 01:00 pm
  • TBA

Lunch Break

  • 08.30 am - 09.00 am

Coffee Break

  • 09.10 am - 10.00 am

Opening Ceremony

  • 10.10 am - 11.00 am
  • Melrose Theatre

Service Design in Public Sector

Based on a survey done 2016 and 2017 in the international Service Design community this presentation...[+]

  • Birgit Mager(Public Services Providers and Governmental Institutions),
  • Keynote Speaker
  • 11.10 am - 12.00 pm
  • Melrose Theatre

Great customer experiences can’t happen by accident, they are designed

Great customer experiences can’t happen by accident, they are designed. Developing a world-leading customer experience ....[+]

  • James SamperiBanks
  • Keynote Speaker
  • 12.00 pm - 01.00 pm
  • Melrose Theatre

Lunch Break

  • 01.10 pm - 02.00 pm
  • Melrose Theatre

Strategy through Action: How companies are redefining the future, today

The most progressive companies in the world are already changing the way they think about strategy...[+]

  • Patti Hunt(Banks),
  • Keynote Speaker
  • 02.10 pm - 03.00 pm
  • Melrose Theatre

The Cultural Factors in Implementing Service Design in MENA

During my work at Inspiring Experience Company on in different services ...[+]

  • Dr. Sameer Tabbakh(General),
  • Keynote Speaker
  • 03.10 pm - 04.00 pm
  • Melrose Theatre

Corporate Design Thinking - Implementing User-Centricity into a corporate culture

How to implement Design Thinking into large organizations? With an experience of 500+ Projects Oliver....[+]

  • Dr. Oliver Kempkens(Telecommunications),
  • Keynote Speaker
  • 08.30 am - 09.00 am

Coffee Break

  • 09.10 am -10.00 am
  • Melrose Theatre

Why Service Design Can Not Rely on Customers?

Or, why it is not wise to depend only on customers opinions, and their declarations....[+]

  • Martin ChłodnickiTourism and hospitality
  • Keynote Speaker
  • 10.10 am -11.00 am
  • Melrose Theatre

Re-public: Design for Governmental Services

Throughout the last two years Service Design is being perceived as an approach to innovation in the Government...[+]

  • Birgit MagerPublic Services Providers and Governmental Institutions
  • 10.10 am -11.00 am
  • Standby

EMPOWER SERVICE DESIGN: Freelance Service Designer as Cultural Entrepreneur_ a series of experimental practices to sustainable living in society

Freelancing is a rapidly developing global trend; freelancers account for more than 34% of the US workforce...[+]

  • Yun Cheng ChenEducation
  • 11.10 am - 12.00 pm
  • Melrose Theatre

Transforming Customer Experience through Service Design

How to integrate customer experience and service design into your organisations...[+]

  • Amy BrustiaBanks
  • 11.10 am - 12.00 pm
  • Melrose Theatre

Aligning your organisation with the customer

How to integrate customer experience and service design into your organisations...[+]

  • Hassan MohammadBanks
  • 12.00 pm - 01.00 pm
  • Melrose Theatre

Lunch Break

  • 01.10 pm - 02.00 pm
  • Melrose Theatre

Designing the Tourism & Hospitality Experience

Professionals in tourism & hospitality face the challenge of attracting the modern tourist and fulfilling...[+]

  • Teun den DekkerTourism and Hospitality
  • 02.10 pm - 03.00 pm
  • Melrose Theatre

Champions for Change | Hacking Racism

Imagine a client asked you to create a solution to this issue statement: " How might we create a solution to reduce...[+]

  • Clifford NeufeldNon-governmental organization (NGO), Non-Profit Organizations or Corporate Social Responsibility (CSR)
  • Keynote Speaker
  • 03.10 pm - 04.00 pm
  • Melrose Theatre

Choosing the right service design for your organisation

Livework is the independent pioneer of service design. Over our 16-year history we’ve delivered ....[+]

  • Joel BaileyBanks
  • Keynote Speaker

About Dubai, UAE

Dubai is located on the eastern coast of the Arabian Peninsula, in the southwest corner of the Arabian Gulf. It is well known for its warm hospitality and rich cultural heritage, and the Emirati people are welcoming and generous to visitors. With year-round sunshine, intriguing deserts, beautiful beaches, luxurious hotels and shopping malls, fascinating heritage attractions and a thriving business community, Dubai receives millions of leisure and business visitors each year from around the world.

Dubai International (DXB)

dibai

Since it opened in 1960, passenger numbers have grown and grown, on average,  by 15% a year. Now, the DXB serves more than 66 million people a year, flying them to over  260 destinations across 6 continents on more than 140 scheduled airlines.

With this number projected to approach 100 million by the end of the decade, Dubai International is a dynamic and fast-growing airport that truly connects the world.

Finding Hotels

www.booking.com

The Interactive Map

www.visitdubai.com

Attractions In Dubai!

The World Dubai

d1Just 2.5 kilometers off the coast, The World Dubai is an artificial archipelago in the shape of the world map. These 300 mini-islands are secluded properties for exclusive investors.

Jumeirah Beach

d1Dubai gets some intense sun. And that means you’ll be wanting to hit the beach. Jumeirah Beach is the best sandy strip in town, and the nearby hub of hotels makes it a great home base for tourists.

Dubai Creek

d1The creek divides Dubai into two towns (Deira to the north, Bur Dubai to the south). Check out the Dhow Wharfage, where some fishing dhows have been anchored for over a century.

Dubai Museum

d1The Dubai museum is housed inside the 18th century Al-Fahidi Fort. Learn about the Emirates expansion after the oil boom, and examine traditional Emirati musical instruments.

Dubai Mall

d1In a city this well-known for luxury, you better believe the Dubai Mall is a must-see! Inside, you’ll find an entrance to Burj Khalifa, an ice-skating rink, a games center, and a cinema.

Dubai Marina

d1Spanning three kilometers along the Persian Gulf, the Dubai Marina will be the largest man-made marina in the world upon completion, and will house over 12,000 residents and tourists.

How to get there? (Transportation in Dubai)

Public Transportation

Hail a taxi

Dubai’s taxis are available to hail nearly everywhere at just about any time, day or night. If you prefer to schedule a ride (or in the off-chance you can not find one curbside), you can call for a Dubai taxi pick-up at +971 4 208 0808.

While taxis are reasonably priced in Dubai compared to other major cities, the price per kilometer does vary depending on a few factors, such as tolls or the time of day you are travelling.

If you prefer to use an app to book a ride,Uber or Careem are available. Feeling extravagant? Book an Uberchopper for a bird’s-eye commute.

Dubai metro or tram

A great way to get to Dubai’s busy landmarks and popular neighborhoods such as the Dubai Mall, Dubai World Trade Centre, Dubai Marina, Palm Jumeirah and JBR is via the driverless metro and tram system.

Dubai Metro tickets must be purchased in the form of a Nol card – which can also be used to pay for bus, tram and taxi fares – and rides can cost as little as AED3. Discover the city through its metro stations or use the journey planner app, Wojhati, to make the most of your Dubai itinerary.

Dubai by bus

With nearly 1,500 buses circulating around the city and air conditioned shelters to keep you cool on your way, this is a great budget option for getting around. Travel like a local on the city bus or book an open-top hop-on-hop-off bus tour to hit the maintourist sites.

Hire a car

If you would like to explore the city on your own, renting a car gives you the flexibility to explore Dubai at your own pace. To hire a car, all you need is an international driver’s licence, passport and credit card; third-party insurance is also compulsory. Once you are on the open road, do not miss the chance to take a drive out to Dubai’s mountain town of Hatta or visit the beautiful desert. Learn more about a trip through the desert.

Want to get in on the luxury car action? One of Dubai’s favorite pastimes is cruising down the streets of JBR or Downtown in style with a car that turns heads; opt for a Bentley with Paddock Rent A Car or a Bugatti with Apex Luxury Car Hire.

The new Westergasfabriek is fully equipped for hosting big events, whether indoors or out. Options are limitless in its 18 industrial heritage buildings, 8000 m² of indoor venues, 14 hectares of modern city park, and excellent infrastructure. Imagine the entire park being taken over by a major

photography exhibition, the world’s biggest BMX track, an international conference, or an open-air concert for 20,000 people. They’ve all happened here.

How to get there?

By Bus
If you like to take the bus, take Line 197 and head for the City Center first. There change to Tram 10. Then get out at stop Van Limburg Stirumplein.Passengers on all lines embark and disembark at Schiphol Plaza (directly in front of the Arrival and Departure Halls). Amsterdam City Centre: line 197 / Amsterdam Airport Express departs every 15 minutes to the city centre of Amsterdam. More information www.bus197.nl

By Train
If you like to take the train, we recommend the Interity direct, the Amsterdam Airport City Centre Train. Just head for the Amsterdam Central Station. There take the Bus 21 and get out at stop Westergasfabriek.

Schiphol station is situated directly below the airport.

More Information
You can find more information here, if needed: Public Transport from Shiphol Airport

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Our Team

    Dr. Sameer Tabbakh
    Co-founder

    Dr. Sameer Tabbakh
    Co-founder

    PhD Industrial and System Engineering

    Specialized in Service Design Thinking

    North Carolina Agricultural and Technical State

    University, United States

    dr.sameer@inspiringex.com

      Abdullah Alnajjar
      Co-founder

      Abdullah Alnajjar
      Co-founder

      Leadership and Development

      Western University, Canada

      Utrecht University, Netherlands

      a.alnajjar@inspiringex.com

        Khadijah Alattas
        Executive Assistant

        Khadijah Alattas
        Executive Assistant

        Management Information System

        Arab Open University، Saudi Arabia

        k.alattas@inspiringex.com

          Athar Gebara
          Consultant

          Athar Gebara
          Consultant

          App, Software and Web Development

          University of Balamand، Lebanon

          athar@novocan.com