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About Us

Service design is an emerging discipline that provides a creative method to meet organizations’ needs and customers’ expectations. It provides processes and tools that make your service competitive, up-to-date, and compatible with customer behavior and the service environment. Service design is a holistic approach that aims to create services that are useful, usable, desirable, efficient and effective.

3 Days of learning experience
More than 18 Specialized Sessions
30 International Exhibitors

ABOUT THE SDesign-MENA

SDesign-MENA is the first global Service Design Conference in the MENA region. It is an annual conference with a different theme each year.

Tackling Service Design (SD) from the ground up, the theme of this year is “Think Globally for Designing Locally”. Together, we will introduce international producers and practitioners of SD to teach and exchange insights, leading the way for SD to take services in the MENA region to the next level.

We begin with a study on how the SD is utilized in every field, how each field has its own definition and uses, and, finally, we help you create your own thinking environment/spot that is best suited to where you come from and what you need.

Discover more about “Think Globally for Designing Locally”, an experience unlike any other. Welcome, and prepare yourself to be challenged by this meaningful and rewarding experience.

1 Full day workshops
(5 workshops)
2 Networking Sessions
Per day
400
Participants

The Conference Theme

The theme of SDesign | 2017 is “Think Globally for Designing Locally” and the conference aims to provide an intersection of pathways between the global thoughts, knowledge and experiences of international speakers and local designers, practitioners and citizens of the region.

For the first time, our conference will introduce SD to the MENA region as a rapidly growing approach that has proved itself as a new discipline, proving that it is not about the idea you have, it is about how to generate, express and implement ideas.

You will be introduced to the fundamentals of service design, and the processes and tools it uses by direct application under the guidance of professionals and practitioners. Upon completion, you will be equipped with the tools needed to directly implement SD methods in your workplace.

Whether you are a manager at your company or a brave new entrepreneur, regardless of your profession, if you are practicing SD, “Think Globally for Designing Locally” is your gateway to learn how to use SD tools in the best and most innovative way.

This is an opportunity that cannot be missed, where you will have meetings and interactions with influencers in the SD field to exchange ideas, learn and network.

4 Keynote Speakers
8 Specialized Tracks

Conference Objectives (Focus)

  • Upgrade the way we do business in the Middle East and the world with a new Middle Eastern perspective.
  • Introduce SD as a science and demonstrate its relationship with other sciences such as marketing (fundamentals, theories, and tools).
  • Exchange knowledge about practices in the design of service and innovation in the field of service.
  • Define service design and display successful experiences and applications in different areas.
  • Provide an environment and an opportunity for partnership and building a global network of service in the field of design.
  • Provide a practical workshop that provides hands-on and relevant learning for real solutions to unexpected problems.

The Conference Tracks

To make the conference more useful and interest-oriented, lectures will be provided through specialized tracks by field of services. There will be eight tracks:

  1. Public Services Providers and Governmental Institutions
  2. Health Care (Hospitals, Health Ministries, Insurance Firms, etc.)
  3. Education such as (Schools, Universities, Education Firms, etc.)
  4. Tourism and Hospitality (Hotels, Resorts, Travel Agents, etc.)
  5. Aviation (Airlines) and Public Transportation (Metros, Trains, Buses, etc…)
  6. Banks
  7. Telecommunications
  8. Non-governmental Organizations (NGOs), Non-Profit Organizations or Corporate Social Responsibility (CSR)
Upcoming Events
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Meet Our Team

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    Dr. Sameer Tabbakh
    Co-founder

    Dr. Sameer Tabbakh
    Co-founder

    PhD Industrial and System Engineering

    Specialized in Service Design Thinking

    North Carolina Agricultural and Technical State

    University, United States

    dr.sameer@inspiringex.com

      Abdullah Alnajjar
      Co-founder

      Abdullah Alnajjar
      Co-founder

      Leadership and Development

      Western University, Canada

      Utrecht University, Netherlands

      a.alnajjar@inspiringex.com

        Khadijah Alattas
        Executive Assistant

        Khadijah Alattas
        Executive Assistant

        Management Information System

        Arab Open University، Saudi Arabia

        k.alattas@inspiringex.com

          Athar Gebara
          Consultant

          Athar Gebara
          Consultant

          App, Software and Web Development

          University of Balamand، Lebanon

          athar@novocan.com

          WHO/WHY SHOULD ATTEND SDesign- MENA|2017?
          Join us! If you are a service provider firm, global service design consulting firm, freelancer, part of a network, researcher, educator or student, or if you are in any other field in
          the public or the private sector at the beginner or professional level or somewhere in-between, you are invited; what you take away from this conference will be life and perspective changing.
          Get a ticket
          200
          Users
          450
          Tickets
          100
          Speakers
          200
          Users

          Testimonials

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          John Doe
          Finance Manager
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          John Doe
          Finance Manager
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          John Doe
          Finance Manager